Company
We build where intelligence meets reality.
Crickmatic Limited is a UK technology company developing intelligent software products. We work on problems where software has to interpret real environments, incomplete signals, changing context and human behaviour — and turn that understanding into useful, trustworthy experiences.
Our current work spans sports intelligence and real-world social technology.
Principles
01
Evidence before certainty.
Systems should communicate what they know — and recognise what they do not.
02
Privacy before unnecessary exposure.
Access to information does not automatically justify disclosure.
03
Domain understanding before generic AI.
Useful intelligence depends on understanding the problem, not simply applying a model.
04
Products before demonstrations.
Technology creates value when it survives contact with real users and real environments.
05
Context before automation.
The correct action depends on where, when and why something is happening.
06
Human agency matters.
Intelligent products should support human decisions rather than silently replace them.
How we got here
Crickmatic began by addressing a difficult measurement problem in cricket. Real net environments are imperfect. Camera positions vary. Lighting varies. Wearable signals are incomplete. Yet players expect meaningful answers.
Solving that problem required more than detection. It required context, confidence modelling, multiple signals and disciplined product engineering.
Those same engineering principles apply beyond sport. Crickmatic now develops intelligent products across domains where software has to understand the physical world, manage uncertainty and respect boundaries.
Cricket Intelligence remains a core product family. iSeeYu extends the company's work into context-aware social technology.
Crickmatic Limited. Company number 17168697. Incorporated 20 April 2026.
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX.